Since 1995, we’ve influenced the language used to represent online sporting events and the digital image management of teams and athletes. We’ve created many of the digital inventions we all use daily today.

February 1995: we created Sports on Net, the first Italian sports Web directory. The following month, the format of online events was born with the World Superbike Championship, the first sports championship officially on the Internet worldwide. The Ducati Corse Superbike website follows this, the first team to have an official website. Fans are starting to gather online from all over the world by writing directly to the protagonists and participating in real-time.

Since the mid-90s there have been many events that we have held live online. From Superbike to the Olympics, from the Alpine Skiing World Championships to the ATP Tennis tournaments, from the Football World Cup to the MotoGP championship. We have created an alternative way of following sports, using technologies in a creative way so that fans can follow champions and teams, discovering a new side of their favorite sport.

With the online celebrity format, we were the first to experiment with models of direct interaction between fans and champions, since 1996. Alberto Tomba was the first to give his point of view to the fans, then Max Biaggi, Giovanni Soldini, Deborah Compagnoni, Roberto Baggio, Marc Girardelli, Alex Zanardi, and others. We revolutionized the dialogue between fans and athletes, who from then on began to communicate 1-to-1. We were the pioneers of new media in sport.

Once we reached the new millennium, we sold Sports.it and all the services it had developed in the meantime for Yahoo, MSN, and Virgilio to Sports.com, the Anglo-American sports portal created by CBS Sportsline in Europe in 1999 and listed on the Nasdaq.
Since mid-2000, activities have continued in Tiscali, following and developing the development of initiatives related to sport. Tiscali was the tech startup that anyone at that time would have wanted to work for. We created Sportsoul, a multi-sport and multilingual web portal, in record time, just in time to produce the online live broadcast of the Sydney 2000 Olympics.
Then, we followed Tiscali’s sponsorships in Formula 1 (Bar Honda with Jacques Villeneuve), cycling (the CSC Tiscali team), sailing (in the Around Alone), motor racing (Italian Group N speed championship with BMW) and MotoGP.

In 2001 for the MotoGP championship, we designed a technological infrastructure for the web which in 2002 saw the offer of paid VOD content online for the first time (video highlights, interviews, and press conferences) on the MotoGP.com portal in 6 languages. The transmission of video files occurred via satellite from circuits all over the world.
In 2002 we theorized a future where the web would be a true interactive TV, in which films and shows would be seen on a computer and on mobile phones, with the advent of terrestrial and mobile broadband. We also hypothesized an imminent future where that content would be paid for, speaking about it at conferences such as SatExpo in Vicenza and the Mobile World Congress in Barcelona. Broadband was nearby, as was 3G, which started in Italy in 2005, together with YouTube.

Movantia was founded in 2008, the company into which Fabio Fabbi inserted all the know-how built over time. Since then the web has been further transformed thanks to social networks, broadband, the distribution of television content from the Internet (the so-called OTT), and the common awareness of the importance of the web as a driver of the contemporary economy.

Today, we believe that the future of sports sponsorships doesn’t belong to those who collect more data, but to those who make better decisions. By combining international experience, sports knowledge, audience intelligence, market analysis, and strategic vision, we help brands invest more consciously, reduce uncertainty, and create measurable impact.