Helping brands make better sports sponsorship decisions.
With us, you can:
Sponsorship visibility is not enough.
Every sponsorship generates millions of impressions, content, and interactions. But the truly important questions are elsewhere:
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Which audiences really matter?
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In which markets is it worth investing?
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Which products should be activated?
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Where should the budget be focused?
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How can a sponsorship be transformed into business results?
This is where Sports Sponsorship Decision Intelligence comes in.
Every sponsorship is a business decision.
Many companies measure what has happened.
We help you decide what will happen.
When involve Movantia Sports.
1. If you are thinking about a new sponsorship.
2. If you are already a sports sponsor and:
– Sponsorship generates visibility, but its contribution to the business is unclear;
– You have a lot of data, but you don’t know what decisions to make;
– Activities are fragmented across properties, markets, agencies, and departments;
– You want to understand which audiences and markets deserve greater investment;
– You need to increase the use of acquired rights;
– You are preparing the activation plan for next season;
– You need to decide whether to renew, renegotiate, or modify a partnership;
– Management is demanding more concrete results than media value and engagement.
Concrete decisions that Movantia can support.
Property Analysis
Does this sponsorship really reach the audience the brand is interested in?
Audience prioritization
Which fan segments have the greatest affinity and commercial potential?
Activation planning
Which content, channels, markets, and touchpoints should we invest in?
Budget allocation
How much should be allocated to rights and how much to activation?
Renewal
Should we renew, renegotiate, modify, or abandon the partnership?
You've already invested in a sponsorship. We help you maximize its returns.
From audience analysis to results measurement, we transform sponsorship data into operational priorities for marketing, sales, retail, CRM, and international markets.
Sponsorship Performance Intelligence
Discovering Untapped Value
We connect sponsorship data with the brand’s real objectives, going beyond exposure, fan base, and engagement.
We analyze:
- which audience segments are truly relevant;
- in which markets sponsorship offers the greatest potential;
- what interests, behaviors, and needs characterize audiences;
- which products and categories have the greatest affinity;
- how competitors are positioned;
- which commercial opportunities are still being exploited.
The result: a map of audiences, markets, and opportunities truly worth investing in.
Sponsorship Decisions
Determining where to focus budget and resources
We transform data into decision-making priorities for management.
We help brands determine:
- which audiences to activate first;
- which markets to focus investments on;
- which products to link to the sponsorship;
- which messages to develop;
- which rights to utilize most;
- which channels, creators, and touchpoints to prioritize;
- which activities to reduce, modify, or discontinue;
- how to prepare for the renewal or renegotiation of the partnership.
The result: a shared priority plan between sponsorship, marketing, sales, retail, CRM, and management.
Sponsorship Activation Strategy
Transforming Insights into a Sponsorship Activation Plan
We don’t just indicate what emerges from the data. We define how to transform it into action.
We build an activation playbook that connects brand objectives to:
- content;
- digital and social media;
- creators and ambassadors;
- retail and points of sale;
- CRM and lead generation;
- hospitality and B2B activities;
- events and experiences;
- product campaigns;
- local market initiatives.
We can support agencies already retained by the client, providing independent strategic direction and shared criteria to guide their activities.
The result: an activation plan based on audiences and business objectives, ready to be implemented internally or by partner agencies.
Sponsorship Measurement & Optimization
Understanding what works, what to fix, and where to invest next
We measure the effects of sponsorship against company objectives, not just its visibility.
We evaluate indicators such as:
- awareness and consideration;
- interest in products and services;
- brand affinity;
- audience growth and quality;
- leads and sales opportunities;
- search behavior;
- retail and e-commerce results;
- performance in priority markets;
- effectiveness of various activations.
The findings are transformed into recommendations to optimize sponsorship during the season, allocate the next budget, and support renewal decisions.
The result: a report designed to indicate to management what to maintain, what to improve, and where to focus investment.
Why Movantia Sports
We don’t tell brands how many fans they have.
We tell them which fans matter.
Other operators:
– Describe the fans
– Measure exposure and visibility
– Provide dashboards and data
– Analyse a single sports property
– Deliver a report
Movantia Sports:
– Identifies the audiences that matter most to the brand
– Recommends what actions to take
– Defines decisions and priorities
– Connects sports properties, audiences, products and markets
– Builds an actionable activation playbook
Chosen by global brands and industry leaders:
